Aunt Eliza started our first family bakers in 1838. Family members still run the business from Simmons’ Hatfield bakery, making sure our bread’s as fresh today as it was when great great great aunt Eliza was turning it out of the tin.
Baking is still a labour of love for us rather than just our bread and butter. And today, with generations of know-how behind us, we’re prouder than ever of the products that leave our ovens. Ovens and machinery have been continuously modernised, and heaven knows how many loaves of bread have been through our oven doors.
The company employs over 400 staff supporting 40 stores all over Hertfordshire. Keeping our shops supplied is a 24/7 operation. Whether it’s the dough-makers starting their shift in the evening or the team icing doughnuts in the morning, there’s always a buzz of activity. And it reaches its peak at 4am, when we’re loading up our vans with bread straight from the ovens, making sure our shops and wholesale customers receive them still warm.
Ovens and machinery have been continuously modernised, and heaven knows how many loaves of bread have left through its doors.
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